Utah is a unique and intriguing, brimming with adventure and local humor. I collaborated with the Utah Department of Tourism via Sparkloft Media, a marketing agency specializing in the tourism sector, to write copy for their organic social media content.

The brand aimed to steer clear of clichés and generic content. Thus, we crafted the persona of a "cool ski instructor" to represent the brand's voice – fun, adventurous, and knowledgeable.

I took advantage of Visit Utah's extensive resource library to create posts that would resonate with locals and their in-jokes while also attracting those considering Utah for their next family vacation.