“You haven’t lost your mind. It’s right inside the door.”
Writer, podcaster and author Meghan Daum contacted me about launching and marketing her private online community, The Unspeakeasy.
The Unspeakeasy community seeks to foster good-faith political and cultural discussion between intellectually curious women. The product offerings include in-person retreats, online community and writing courses (with more offerings coming soon!)
The inspiration for the community was the idea of a 1920s speakeasy. In this version, however, women can freely discuss politics and culture in a judgment-free zone that encourages intellectual diversity, difference of opinion and genuine curiosity.
Services I offered:
Added segmentation for precise marketing campaigns.
Ran targeted social media ads to grow the marketing list and improve awareness.
Oversaw the rebrand.
Automated financial and marketing operations.
The results:
I grew the email marketing list by 86%.
To date, sold over $70,000 in high-ticket retreats for the 2024 season.
Sold over $45,000 in memberships in the first year of operation.
