Why people aren’t returning to your events
You put on an amazing event, everyone seemed excited, and you expect everyone to return, in person, to your next event. A few weeks, months and even a year rolls around, and those same people never check your website or buy another ticket. Why?
Steven Osborne on Feeling, Soul Searching, and Rachmaninoff
People love to pick apart art. They’ll analyze it to its core to find even the tiniest speck of meaning—this is especially true in classical music.