I’m a content marketing strategist, consultant, and copywriter specializing in arts and events marketing. My clients work with me because I offer a full range of content marketing services that result in a return on their investment.

I thread the needle between the concept and the final project to help my clients develop coherent brand storytelling, increase engagement, and showcase their unique positioning.

TL;DR: I'm here to help you create engaging content that connects people to YOU.

Download my Resume

View my portfolio

The Unspeakeasy

Branding, Marketing, Strategy, SEO and Community Management

Oversaw re-branding of organization, rebuilt website, engineered Zapier automations, and set up print-on-demand store.
Implemented a communications strategy with MailChimp, social media ads, automated messages, and weekly newsletters.
Grossed over $35k within 60 days of announcing the 2024 retreat season.
Organized pitch decks and sponsorship materials.

A Special Place in Hell

Branding, Social Media, Strategy, SEO and Podcast Production

Oversaw re-brand of the podcast’s visual identity.
Produced weekly podcast, including a YouTube version, and pulled clips to promote the show on social media.
Increased annual revenue by $23,000 in under a year.

Arielle Executive (Agency)

Copywriting and Editing

Copyedited and rewrote executive resumes, summaries and LinkedIn bios for clients applying for C-suite positions.

Women’s Survival Guide

Content Strategy, Copywriting and Editing

Ongoing project, consulting on content strategy, newsletter growth and paid strategy.
Copyedit long-form interviews.
Copywriting and optimization for onboarding emails, footers/headers, and promotional space.

Sykes McAllister Law Offices, PLLC

Content Strategy, Branding, SEO and Website Build

Developed a new website focusing on SEO, user-friendly content, and improving workflow for attorneys.
Developed a new content strategy focused on nurturing relationships with the news media and other attorneys to generate more client referrals.

Kerenza Peacock (Violinist)

Social Media, Consulting and Copyediting

Wrote and produced social media content.
Researched solutions to questions and concerns.
Wrote professional biography.

Central Content Pro (Agency)

Content Writing and SEO

Wrote web content and product descriptions.
Developed a voice for each client based on the target customer in a turnaround time of 24–72 hours.
Optimized copy for SEO.

Strangers in Ukraine

Website Build and Content Strategy

Developed messaging and designed a Squarespace website in under 24 hours for a community fundraising event that had a one-week turnaround. The website helped raise over $155,000.
Mentored organizers on how to maximize donations by refining and articulating the message.
Coordinated with designers to develop an engaging aesthetic and made rapid changes to the website as needed.
Pitched the “Strangers in Ukraine” concept to match the organizer’s highly recognizable podcast and blog.

Newsletter Writer

Deseret News and Utah Business

July 2022 – April 2023

Researched news stories relevant to Deseret News’ audience for their daily newsletter.
Brainstormed and implemented features to improve engagement and grow the current audience, achieving an average open rate of ~14%.
Coordinated with editors and reporters to determine the priority and timeline in which stories will be published.
Coordinated assets and posted content to Utah Business’ website.
Managed Utah Business’ SEO.

Content & Social Media Manager

Utah Symphony | Utah Opera

June 2017 – May 2022

Produced multimedia editorial, social, and marketing content for digital platforms.
Managed editorial calendar; maintained and refined brand identity; juggled multiple projects; and planned content marketing strategy to promote upcoming performances.
Grew social media followers by more than 58,000 (or 333%) over several social media platforms.
Wrote, edited, organized, and developed content for the newsletter. Within six months, the number of subscribers went from several hundred to over 10,000.
Oversaw and coordinated projects with other departments and external contractors while developing the project’s creative messaging and storytelling.