G Pa Rhymes (AKA Gary Wakstein) is the rappin’ rhymin’ grandpa from Cape Cod, MA. He is the author of several children’s rhyming books teaching good values such as inclusion, caring for the environment, honesty and more.

G Pa wanted to improve his brand image and set his website up to segment new contacts in his MailChimp.

I redid the website, focusing on the user experience by separating the content into multiple pages, and called out important sales and service information. I also improved the SEO.

I also created automations to tag his new email contacts between booksellers, educators and those interested in purchasing his books.

Visit his new website (and get some of his darling books!) below: