“Houston, you have a problem…”

The Job:

In May of 2019, The Utah Jazz made it to the semi-finals of the NBA playoffs. Utah Symphony wanted to do something exciting for the community.

The Challenge:

We only had a few days to throw this together after the news that the Jazz would be moving onto the semi-finals, so I had to move fast.

I coordinated a production team to come and film the orchestra in rehearsal, practicing the opening movement of Richard Strauss’ “Also Sprach Zarathustra.” I tracked down contacts in the Utah Jazz’ PR department and got T-shirts for the orchestra and a Rudy Gobert Jersey for Maestro Thierry Fischer. Finally, I was able to coordinate with orchestra personnel and recording professionals to get high-quality audio for the video.

The Results:

We launched the video with a message to challenge the Houston Rockets across Facebook, YouTube, Instagram and Twitter. The video went viral within the community in under an hour, and Jazz fans loved it. Several local news stations picked it up, and Twitter accounts with big followings retweeted and shared it as well.